Content designer

Amy Xie

Amy Xie

Amy Xie

I'm a content designer based in Toronto, Canada. My design approach prioritizes research, testing, and collaboration to meet business goals and user needs.

I'm a content designer based in Toronto, Canada. My design approach prioritizes research, testing, and collaboration to meet business goals and user needs.

I'm a content designer based in Toronto, Canada. My design approach prioritizes research, testing, and collaboration to meet business goals and user needs.

Experience

Experience

Experience

content designer @ questrade
2023-2025
content marketing manager @ candybox marketing
2021-2023

Projects

Projects

Projects

Amy worked on my team for 2 years and she's a true team player. She was repeatedly tasked with moving across multiple teams, picking up and learning a new area of business and working style. And with each new challenge, she was filled with ease and positivity.

She embraced her new collaborators and impressed them every time. She brought constructive content insights to all her workshops and earned the confidence of her design collaborators.

And she went above and beyond at many opportunities. She was always eager to contribute to the company design system, writing content design documentation and raising the team's standards. She volunteered to research industry standards, lead team workshops to audit and identify patterns and to overall improve strategic processes.

emily burke
content design team lead @questrade

Amy is incredibly smart and analytical, which makes her great at systems thinking and solving complex problems. Her background in Marketing shows in her excellent writing and user problem-solving skills, and her UX design training is evident in her Figma skills and design thinking. This combination makes her a fantastic content designer and strategist.

Her close attention to detail helps her identify new opportunities for her teams and colleagues. Amy is also very friendly, diplomatic, and open to new opinions and ideas, which helps her grow and improves collaboration and work quality for everyone.

kyle maskewich
principal content designer @ questrade

I had the pleasure of working with Amy at Questrade, and I can confidently say she’s an exceptional content designer. Amy is deeply collaborative, always open to feedback, and consistently looking for ways to grow.

What sets her apart is how invested she is in every part of a project; she doesn’t limit herself to copy alone. Amy actively seeks to understand logic, behavior, and user flows to make sure her content fits seamlessly into the overall experience. She brings curiosity, clarity, and thoughtfulness to everything she does. Anyone would be lucky to have her on their team!

liza tawadrous
ux designer @ questrade